Isaac Slusarenko (Jackpot Records)

Caropop

This week’s episode takes us behind the scenes of an independent record label and record store out of Portland, Oregon: Jackpot Records, with its founder Isaac Slusarenko. He opened the store in 1997 as a place that was all about music, no T-shirts or candles. He launched the label in 2004 with a vinyl edition of the 1971 self-titled psychedelic soul album by Beauregard, a Portland wrestler, followed by albums by local rockers the Wipers. With repeat Caropop guest Kevin Grey providing the all-analog mastering then and now, the label offers Record Store Day treasures (Gandalf!) while releasing higher-profile titles by the Meters, Booker T. and the M.G.’s, Etta James, the Electric Prunes, Bill Evans, Martin Denny and others. How does the licensing of albums work? How does Slusarenko make his Jackpot pressings stand out? How important are the cover art, colored vinyl and limited editions? Slusarenko pulls back the curtains.