Episode #43 - How to Plan for Spontaneity

CMI Weekly Wrap

Instead of enhancing our spontaneity, tech seems to have squeezed it out of our lives. In this episode, Content Marketing Institute’s Robert Rose explores what we lose when we fail to plan for spontaneity. Plus, he offers a fresh take on the news that Google is changing the way search works; he interviews Kathy Klotz-Guest about how to promote a culture of experimentation in business; and he shares an article about how chinchillas and bacon help you write better content. And that’s a wrap for the week ending November 1, 2019.

SPONSOR

Content Marketing and RFP Master Class for Agencies

Calling all agencies! Roll up your sleeves and learn the fundamentals of content marketing and how you can apply them advantageously for your agency and your clients. Then we’ll take a deep dive application of content marketing principles to one of an agency’s most urgent (and often most difficult) challenges: responding to the RFP. Through a series of hands-on exercises, you’ll learn new ways to engage your audience and grow your business.

Register today: http://cmi.media/masterclass

Use code ROSE100 for $100 off your registration

NEWS ITEM of the Week

Understanding searches better than ever before

https://www.blog.google/products/search/search-language-understanding-bert/

AI and SEO in the Post-BERT World: What Marketers Need to Know

https://www.trustinsights.ai/blog/2019/10/ai-and-seo-in-the-post-bert-world-what-marketers-need-to-know/

INTERVIEW of the week Kathy Klotz-Guest, Founder, Keeping it Human

Kathy Klotz-Guest MA, MBA, is a speaker, author, and stage improviser. A former tech executive with 23 years in marketing and comedy, she founded Keeping it Human to help companies and teams solve big creativity, culture and communication challenges with applied improv so employees and customers thrive. Kathy is the author of "Stop Boring Me! Creating Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv” – a book Inc.com and Linkedin Business named a “CMO must-read.” Her speaking includes stages such as SXSW, IBM, Nasdaq, Social Media Marketing World, Kaiser Permanente, FunnyBizz SF, the PBWC Senior Leadership Forum, and Juniper Networks. She studied at ComedySportz and BATS, and sketch at Second City.

Learn more: https://www.keepingithuman.com/

OUR CONTENT MARKETING IDEA of the WEEK

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

https://contentmarketinginstitute.com/2017/08/writer-improve-storytelling/