Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position

CMO Confidential

Контент предоставлен Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

1y ago 41:40

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A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard provides an overview of the job market, the evolution of the CMO position, and his take on quiet quitting and remote work. Key discussion topics include why many Fortune 500 companies don't have a CMO, research and interviewing best practices, the current "white collar recession," and his belief that we are entering the Golden Age of Marketing while the "CMO role has become really hard." Listen in to hear the hot off the presses Spencer Stuart research on CMO turnover and his take on how to position yourself to be a CMO. Hint, it's important to be well rounded and well trained. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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