206. Does Your Lead Magnet Match Your Audience?

Coaches on a Mission

Do you ever worry that your email list hates getting emails? It’s a valid question, I suppose. Yet, everywhere we turn, we hear how important list building is if you ever want to expand beyond 1:1 coaching. In fact, our last episode was about this very thing.

But what if your target audience just doesn’t dig email? Maybe they're the texting kind or just too darn busy to pay much attention to their inbox. That was the case for Valerie Recore in this throwback episode which is part of our special list building series this month.

Valerie helps overwhelmed and over-committed moms stop feeling pulled in too many directions and start spending quality time with their families and on themselves. Valerie’s got a lead magnet she likes, so that’s taken care of. But what she wasn’t totally sure about was whether or not emails are the best way to nurture the list she’s building.

Today, you’re going to hear us solve Valerie’s email engagement problem by layering in text messaging so that the busy moms on her list can more easily engage with her incredible content. I have a feeling that our conversation just might spark some fresh ideas for you.

Timestamps & Key Topics
[01:44] Setting the stage for the lead magnet discussion
[05:35] 3 stages of awareness and relationship to lead magnets
[11:15] Valerie's need for a quick, engaging lead magnet
[14:08] Speaking directly to our audience’s lived experiences.
[19:00] Using a quiz as a lead magnet tailored to different mom archetypes
[20:50] Using audio-based follow-ups for further engagement
[24:01] Process for designing a quiz lead magnet
[27:05] Brainstorming categories and empowering labels for mom archetypes
[35:04] Design questions around client’s progress pathways
[44:07] How the audience should feel after taking the quiz
[44:50] Exploring actionable steps based on quiz results
[49:00] Reviewing examples of quiz questions and multiple choice answers
[53:50] Nurturing post-quiz engagement

Key Takeaways

• Speak to Lived Experiences: Crafting engaging lead magnets requires speaking directly to the pain points and experiences.
• Tailored Content: Deliver result-specific content tailored to different audience segments or archetypes.
• Empowering Labels: Utilize empowering labels in quizzes or assessments to guide leads toward solutions.
• Intentional Question Design: Craft questions to reveal the correct result while helping the audience feel understood and seen.
• Empowering Action: Post-quiz, provide audience with actionable steps that are tangible and doable.
  

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply.

CONNECT WITH VALERIE:
WEBSITE: www.strideproductivity.com
INSTAGRAM: @strideproductivity

CONNECT WITH ME:
INSTAGRAM: @dallastravers
WHAT'S YOUR SUPERPOWER - TAKE THE QUIZ: www.dallastravers.com/quiz