Episode 2.10: Extra Extra Read All About Newsletters

Coffee and Catastrophe

The coffee is running out for host William Brian Johnson, while host DA Bale continues to drink her fill - and it shows. Listen in on this episode when DA shares a missed opportunity for sales when she failed to have a mailing list set up for a newsletter to keep in touch with her readers. A newsletter you ask? Why yes! Find out why it is of vital importance for authors to have mailing lists. Discover where to go to set up said list, whether or not to incentivize readers to join said list, and what to include in your newsletter to your list of readers - and how often to contact them. It's important not to let them forget about you, but also not to spam them either. The night is late and the harassment intense at times as DA and Brian cuss and discuss this all-important issue. Questions and comments, as always email us at [e-mail] and you might hear your question on a future podcast.