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In the Beginning there was the Brand with Rebecca Bartlett
Manage episode 451169887 series 2797940
Контент предоставлен Lara Schmoisman. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lara Schmoisman или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder’s vision, prioritize cohesion, and navigate retailer feedback without losing identity.
They also discuss how brands can evolve their narrative, decipher ‘sexiness’ for their unique audience, and tackle the challenges of creating a multi-generational brand. Tune in for expert advice on staying true to your brand while scaling and adapting in today’s competitive market.
We’ll talk about:
- The importance of prioritizing cohesion when developing a brand.
- How brands can switch their narrative without losing their brand.
- Deciphering ‘sexiness’ for your unique brand and clientele.
- How to navigate retailer feedback while staying true to your brand.
- The challenges of trying to develop a multi-generational brand.
For more information, visit Rebecca Bartlett's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
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