193: Using Love as a Business Strategy [Podcast]

Company of One with Dale Callahan

Using love as a business strategy might seem like a strange title - especially coming from an engineer. Generally speaking we technical people are pretty much just the facts. The talk of soft skills and focusing on people makes me squeamish - so to start talking about loving your customer is really a leap - for me anyway. Over the past few months, I keep hearing pastors talk about being called to love one another. Yes, if you look that up in the Bible - you might find it a time or two - so not really a surprise to hear it. But perhaps I just now have started to hear it clearly. So I have been thinking - what does this mean for me as a university faculty and business owner. We have been talking a lot about this inside the business - so much that "love the customer" is becoming a theme. Using Love as a Business Strategy Loving the customer means... Loving your customer means knowing your customer. Loving your customer means tuning into their frustrations and needs. Loving your customer means treating them like you would want to be treated. Loving your customer means people come first. Some observations We like them more. Sales are up. Everyone is happier serving them. Loving them does not mean they want it for free. Click here to listen now. Subscribe & Review in iTunes Are you subscribed to my Company of One? If you’re not, I encourage you to do that today so you don’t miss an episode. Click here to subscribe in iTunes! If you like what you hear, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast. I also love reading them and connecting with you. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: The Theft of America’s Soul: Blowing the Lid Off the Lies That Are Destroying Our Country Love Is the Killer App: How to Win Business and Influence Friends How to Win Friends & Influence People This Is Marketing: You Can't Be Seen Until You Learn to See Ep 132: How Being a Christian has Made Me Wealthy