Hope Allison, Fitness Coach

Compass

Keep your eyes and your options open. Hope decided to take on meal planning for personal trainers and in preparing, became a trainer herself. Seeing how much she enjoyed fitness and training she decided to add it to her main body of work. Sometimes the best ideas present themselves rather than you sitting down and coming up with them.

When you’re transitioning from a specific location to remote, you may be able to transition your clients as well. This isn’t the first time we’ve heard of clients wanting to stay after a guest goes remote. Make sure they know they’ll still get the same level of service, no matter where they are. And if your packages change, it may be worth offering a “thank you” discount for staying, especially if you are in a more conservative field.

It’s tempting to hide behind building and later, having a pretty website. A website, on its own, won’t bring you business. You have to let people know what you do, and who you are. For most of us, this means social media needs to be at least part of our strategy. Pick one platform that you’re most comfortable with and post regularly. Post about what you do, but also post about what you enjoy. You may bond with a potential client over a shared love of jasmine green tea, as much as your gorgeous hand lettering skills.

For full links and show notes, visit compasspod.com/035