Sarah Cordiner, Course Creation Expert

Compass

While on her around the world trip after high school, Sarah repeatedly found herself volunteering in schools and orphanages. While she wasn't sure exactly she was after, she wanted to share education with others and signed up for a teachers course when she returned to the UK. Each choice brought her closer to finding her way as an educator. Not every path comes easily. Keeping your eyes open to opportunities can make all the difference.

When first starting her company, Sarah took out the phone book and made a list of all the places that might need what she could offer. Then she wrote a letter to each of them, sending it in a hand-addressed envelope. This is a tactic she still uses today, as the novelty of receiving mail that's not a bill intrigues people enough to open the envelope. Your business may not lend itself to using mail, but what else can you do to pique your potential client's interest?

Sarah took a hard knock a few years back. For many that would have been it, millions of dollars gone in a matter of hours. And how she handled this challenge is the difference between those of us that make it and those that don't. Sarah had a bit of a wallow and then set to getting back on track. It wasn't easy, and parts of it took until relatively recently, but she made it. That resilience, that determination to take responsibility for what happened and move forward is how we learn and grow as business owners.

For full links and show notes, visit compasspod.com/033