002: Branding With Jerry Cibulski

Connecting B2C

Jerry Cibulski is a broker with Century 21 Albertson Realty, on the North Fork of Long Island and literally travels with a branded pitchfork — it even joined him on stage at Connect. His Instagram account, filled with photos of the pitchfork staked in front of various properties has over 1,000 followers, and his videos get hundreds of views. “When these people are buying and selling, they want to get to know you,” Cibulski explained. Cibulski has an almost episodic approach to his videos, teasing the locations or open house livestreams like upcoming sitcom episodes. One month, he took a shot of his shoes every single day, and it became something people were expecting, like the pitchfork. “You have to build a strategy,” Cibulski said. “You can’t just walk out to start your day and say ‘I have to do this.’” source: Inman.com