When Should You Use Your Brand To Support Social Opinions?
Manage episode 401286301 series 3553758
If you've been following the dialog in Canada this week around the dismissal of Lisa Laflamme, you will know there is a strong public support for her and that CTV's decision was sexist.
This is a huge movement and a few Canadian brands have jumped on board for support.
I felt it was worth talking about it from the side of when should you use your brand to support messaging and movements.
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