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EP29: Angélique Charbonnier, Yale EMEIA “Invest in the long term”
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In this episode, we speak with Angélique Charbonnier, the Director and Head of Marketing at Yale EMEIA.
Yale EMEIA stands on trust, knowledge and heritage; making durable, quality products and is trusted by millions of people every day to keep what’s important to them safe. They have expanded from being a leader in mechanical lock engineering to innovating connected smart locks and homes.
In this episode, Angélique highlights the importance of consistency in branding and messaging, the centralisation of marketing activities and the challenges of localisation in different markets. She speaks about the need for a long-term marketing strategy, investing in content creation and prioritising quality over quantity.
https://www.linkedin.com/company/yalehomeglobal/
https://www.instagram.com/yalehomeemea/
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