Case Study: From Outdated Website to Elevated Brand In 1 Hour

Copywriting For Coaches

If you’ve ever felt like your online presence just doesn’t reflect the true essence of your brand, you’re not alone. Many business owners find themselves in the same boat, especially when their brand evolves faster than their website can keep up.

If you’re ready to see what a strategic copy overhaul can do without needing a rebrand, today I'm sharing a case study that demonstrates how a luxury wedding photographer transformed her online presence to reflect the elegance and sophistication her luxury clients desire, while demonstrating her authority and expertise in the industry, and incorporating her down-to-earth and fun personality along with it.

0:01:30 What and elevated, luxury brand looks like
0:03:30 The challenge of blending Vanessa’s fun, engaging, and humorous personality loved by over 120k+ on IG and YouTube, but her website didn't capture the same energy, nor did it reflect the high-end experience she offers.
0:05:00 How we transformed Vanessa's website copy to showcase her skills and services while creating a deeper emotional connection with her audience.
0:07:00 Techniques to balance professionalism and personality
0:09:31 What it looks like to work with a Copywriter to create an elevated brand

EPISODES AND LINKS MENTIONED:

• Check out Vanessa’s new website copy and design!
• How Micala Quinn outsources her copywriting (and, as a result, tripled her teaching income as a work-from-home mom of 4 littles!).
• If you are wondering if it's the right time to hire a pro copywriter, this blog can help.
• Want to elevate your brand with a copy overhaul? Check out my services guide.
• Join Copy Critique Club
  

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
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LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
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WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/case-study-luxury-elevated-brand-website-for-photographer

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