Aurora Anaya-Cerda — The Bravery in Quitting Intentionally

Creating Espacios: Interviews with Self-Made Latinas Who Are Innovating in Their Spaces

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8y ago 40:01

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Aurora Anaya-Cerda shows us how quitting can be an intentional part of success. As the owner of La Casa Azul Bookstore, she worked in New York City’s Spanish Harlem and built a dedicated community around the bookstore. After years of operating successfully, she realized her business plan needed to be revisited if she wanted to serve her customers and community in the most effective way. Anaya-Cerda shares how some advice from her mom propelled her dreams, why quitting doesn’t have to be a bad thing and the agency that comes from taking time for yourself. Keep listening for our conversation and listen in every other Tuesday for new episodes of #CreatingEspacios.

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