Episode 63 Taylor Swift And The Power Of The Audience

Creative Confidential with Bryan Tuk

We go firmly into legal territory on this episode. Taylor Swift is waging a very public campaign against the company that owns many of her master recordings. Her audience seemingly is following suit. Social media is providing people a way to broadcast threats. We live in divided times. A private equity firm ends up with control of Ms. Swift’s master recordings. Analysis of the real root of this story is in this episode: the negotiation of the original licensing or production contracts and how those contracts can control the future conduct of the parties.