How to Nurture Freelance Client Relationships by Understanding their Needs with Kaylee Litle

Creatives In The Wild

Kaylee Litle (she/her) is the founder of Kindling Design, a graphic design studio specializing in branding, web, and brand experiences for outdoor-minded companies.

Through thoughtful design and creative problem solving, Kaylee's Signature Bonfire Brand Process offers clients an in-depth, guided experience through creating a meaningful visual identity that stands out.

In this episode, Justine and Kaylee chat about:

• How building relationships and setting consistent expectations are keys to business.
• Questions to help determine whether a potential client is a good fit for you.
• How taking charge in the client relationship serves both parties.
• The importance of having an established process for client work.
• Question asking as a skill to determine your own needs and those of your clients
• How Kaylee differentiates being a "creative" vs. a "designer"
• Understanding yourself, your "why", and your work's "why"
• A creative way to brainstorm potential new services to offer
• How transparency is more valuable than money
• You are your biggest hurdle: Tips for newer freelancers

and more!

Connect with Kaylee

Website: https://www.kindlingdesignco.com Instagram: https://www.instagram.com/kindlingdesign

Connect with Justine:

Website: https://www.justawildthought.com

Instagram: https://www.instagram.com/justawildthought

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