The power of customer research with the author of The Mom Test Rob FItzpatrick

Customer Conversations

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4+ y ago 41:15

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Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test. Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth. Here are just a few of the topics we’ll discuss in this episode:

The incredibly cool story of how The Mom Test came to be
Conducting customer research through different stages of growth
Overcoming objections to customer research
How to make customer research a routine
Why sales is all about having learning goals
The importance of forming organizational habits

Resources

Reaching out to Rob

Follow Rob on Twitter
Connect with Rob on LinkedIn
Send Rob and email at rob@robfitz.com

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