Season 3 Episode 3: How to write better headlines

Cutting Chai Stories: Write copy that feels good

Hello hello, and welcome back to Cutting Chai Stories. I'm your host Jayati Vora, and today I want to talk to you about writing better headlines. Here's what we cover in this episode:

Brainstorm 30 headlines. Sometimes quality comes from quantity.

7 things NOT to do:

1. Don’t be boring.

2. Don’t be overly clever.

3. Don’t use too much jargon.

4. Don’t use headlines that give away everything.

5. Don’t pull a bait and switch.

6. Don’t use cliches.

7. And don’t overpromise and underdeliver.

8 things to do to write better headlines:

1. Use verbs.

2. Use questions.

3. Open a curiosity loop with statements.

4. Use quotes.

5. Be descriptive.

6. Use lists and numbers.

7. Be controversial.

8. And finally, answer the question—what’s in it for the reader?

If you found this episode helpful, share it with a friend and tag me on IG @jayativora and I'll repost. Let's grow the community!