Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Контент предоставлен Jonathan Ames. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jonathan Ames или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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How to Make SEO Drive Real Business Results with Emma Valentiner, Head of SEO at Threecolts
MP3•Главная эпизода
Manage episode 436662503 series 3501837
Контент предоставлен Jonathan Ames. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jonathan Ames или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, for an insightful discussion on aligning SEO strategies with business objectives.
Join them as they:
- Delve into Emma's journey from copywriting to SEO specialization
- Explore how SEO can inform product roadmaps and market expansion strategies
- Discuss the balance between optimizing for search engines and maintaining brand voice
- Examine the role of AI in content creation and its current limitations
- Consider key metrics for measuring SEO success and demonstrating value to executives
- Shine a light on common misconceptions about SEO and its reputation as a "dark art"
- Offer practical advice for businesses looking to improve their SEO efforts
Emma Valentiner is the Head of SEO at Threecolts, an e-commerce software provider. With a background in copywriting and marketing dating back to the mid-2000s, Emma has been focusing on SEO since 2016. Her experience spans various industries, including healthcare and startups, giving her a unique perspective on the evolving landscape of digital marketing and e-commerce.
If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
58 эпизодов
MP3•Главная эпизода
Manage episode 436662503 series 3501837
Контент предоставлен Jonathan Ames. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jonathan Ames или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, for an insightful discussion on aligning SEO strategies with business objectives.
Join them as they:
- Delve into Emma's journey from copywriting to SEO specialization
- Explore how SEO can inform product roadmaps and market expansion strategies
- Discuss the balance between optimizing for search engines and maintaining brand voice
- Examine the role of AI in content creation and its current limitations
- Consider key metrics for measuring SEO success and demonstrating value to executives
- Shine a light on common misconceptions about SEO and its reputation as a "dark art"
- Offer practical advice for businesses looking to improve their SEO efforts
Emma Valentiner is the Head of SEO at Threecolts, an e-commerce software provider. With a background in copywriting and marketing dating back to the mid-2000s, Emma has been focusing on SEO since 2016. Her experience spans various industries, including healthcare and startups, giving her a unique perspective on the evolving landscape of digital marketing and e-commerce.
If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
58 эпизодов
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