Revenue-Focused SEO: Strategies for Maximizing Profitability with Alex Galinos, Head of SEO at Hoppa

Cutting Edge: Web Content Development

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In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Alex Galinos, Head of SEO at Hoppa, for an insightful discussion on revenue-focused SEO strategies.

Join them as they:

Delve into Alex's diverse background in SEO across multiple industries

Explore the concept of revenue-focused SEO and its importance in modern digital marketing

Discuss strategies for aligning SEO metrics with business goals and financial outcomes

Examine the crucial connection between SEO, CRO, and PPC in driving profitability

Consider the challenges of balancing short-term wins with long-term SEO strategies

Shine a light on the impact of technology choices on SEO performance

Offer practical advice for SEO professionals looking to demonstrate value to stakeholders

Alex Galinos is the Head of SEO at Hoppa, a travel company where he spearheads a revenue-focused SEO strategy across multiple international markets. With experience in diverse industries including gambling, travel, e-commerce, and more, Alex brings a unique perspective to SEO that emphasizes profitability and business impact alongside traditional metrics.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
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