Data Guru: 3 Steps to Campaign Success

Data Guru by Acxiom

Контент предоставлен Data Guru by Acxiom. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Data Guru by Acxiom или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

2y ago 24:19

MP3•Главная эпизода

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 26, 2024 19:56 (4M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Jeff Patterson joins the Data Guru podcast to discuss what it takes to bring together tactics and strategy to achieve overall campaign success. Understanding customers, audience composition, realistic KPIs and how they are measured are all levers to be adjusted to find success in the one thing that still matters most: reaching the right person at the right time.
Bio:

Jeff Patterson is Director of Data Strategy at Acxiom. He brings 25 years of experience in data, analytics, campaign planning, measurement, and technology. He focuses on analytics, modeling, acquisition planning and insights to help brands and agencies create higher performing, best-in-class audience development and new customer acquisition strategies.
linkedin.com/in/jeff-patterson-69570a2

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

50 эпизодов

#Tech #Data Guru By Acxiom