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Data Guru: CDP, Connecting Data and People
Manage episode 345204777 series 3335229
Контент предоставлен Data Guru by Acxiom. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Data Guru by Acxiom или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Manage episode 345204777 series 3335229
Контент предоставлен Data Guru by Acxiom. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Data Guru by Acxiom или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
CDP is the word on the tip of every tongue in the adtech world, but will it truly help brands engage with relevance or will it become just another data silo? Data and Identity Expert Gloria Ward joins the podcast to share real-world insights on ways brands can fuel a CDP with data and identity to deliver customer experiences with bottom line impact.
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