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Data Guru: New Ways to Connect to Audiences
Manage episode 324568970 series 3335229
Контент предоставлен Data Guru by Acxiom. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Data Guru by Acxiom или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Manage episode 324568970 series 3335229
Контент предоставлен Data Guru by Acxiom. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Data Guru by Acxiom или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Christiane de Carvalho, Vice President of Global Digital Strategy and Innovation, joins the podcast to discuss two new types of data for connecting with audiences and the exciting ways advertisers are using them to drive successful campaigns. In-app behaviors from mobile devices and online consumption patterns based on keywords form the basis for these offerings from Acxiom. Get the lowdown here.
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50 эпизодов
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