Chinese F&B brands’ secrets to success [the food and beverage sector in China] (MTB 10)

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The food and beverage sector in China is continuing to develop and upgrade. China’s food market size was 114.3 billion RMB in 2019, while the beverage market size was 57.9 billion RMB. With rising incomes and the impact of Covid-19, Chinese consumers are increasingly demanding better health from their food. Beverage brands like Ganki Forest quickly gained widespread popularity in the market by promoting its "Zero Sugar, Zero Calories" feature. The products themselves still taste like traditional drinks -- they have flavors like milk tea, sparkling water or fizzy drinks -- but they try to convince consumers that they are healthy and drinking them won’t gain weight. However, such marketing is also risky since Chinese young consumers are increasingly concerned about the real ingredients, and brands can no longer reap success by simply labeling them as healthy. At the same time, many traditional F&B brands also caught the health wave. Kang Shifu and Nongfu Spring both launched similar health drinks; Wahaha has opted for a co-branding with the popular Zhong Xue Gao. In addition, the “Low-salt” diet seems also to be emerging as a potential development point. Listen to learn more about the healthy trends in China. This China food and beverage market report was created in partnership with Double V. Consulting. Find the full report here: https://daxueconsulting.com/chinese-food-and-beverage-brands-report/ Daxue's Linkedin: https://www.linkedin.com/company/daxue-consulting Daxue's WeChat: https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzA4MTk5OTUxOA%3D%3D&scene=124#wechat_redirect Contact us: https://daxueconsulting.com/contact-us-now/ #MarketTidbits #F&B #HealthyEating