Season 5, Episode 7: Creative Solutions to Negative Equity: Mastering Proposals and Negotiations

Dealer Process Secrets

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In this insightful episode of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele dive deep into the complex issue of overcoming negative equity in car sales. They explore innovative strategies for handling negative equity by emphasizing the importance of a well-structured process, from crafting proposals to the crucial first pencil. The trio discusses how a disciplined approach and creative negotiation on down payments can turn a challenging situation into a successful sale. Tune in to learn how to refine your procedures and elevate your negotiation skills to effectively manage and overcome negative equity in your dealership.

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