E89: Benchmarks & Baselines with the 5X50% Rule with Jacob Berry & Angel Hacker

Dealership Fixit

Youtube: https://youtu.be/IRRmPg0IFl0

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On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing scoreboards, benchmarks, and baselines for dealers. There are lots of different ways to track the customer journey from online to in-store.

How many outbound activities does it take to make a connection with a customer? How many connections does it take to set a solid appointment? We show you the easiest way to start tracking the 5 main points in the Internet Sales, Web Sales, or Business Development Department.

Using some simple math you can start to see where your percentages stack up over time and make improvements in one area or another.

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