Superhuman Head Of Marketing Explains Why Customer Focus Plays Integral Role In Marketing

Demand Efficiency

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1+ y ago 22:01

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Podcast Summary

In this conversation with Seiyonne Suriyakumar, Head of Marketing at Superhuman, he talks about customer focus and growth. Today, you’ll hear about how Superhuman has operationalized customer focus, shifting to remote-first, their growth mechanisms, and the common things that traditional B2B’s get wrong with customer focus.

Prior to joining Superhuman, Seiyonne served as COO at Mobitor Corp., SM of Product Marketing at HelloSign, Director of Product Marketing at Dropbox, and as Limited Partner at GTMfund.

Episode Outline

[03:33] Things that Superhuman did well

[05:43] Customer focus

[08:07] Institutionalizing learnings at scale

[10:13] What keeps it all together?

[12:49] Why traditional B2B’s get customer focus wrong

[14:42] Building growth mechanisms to focus on expansion

[16:27] Emerging marketing and growth leaders

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#MBA #Entrepreneur #Business #Elias Rubel #Marketing #Lessons Learned