Connected Strategies (w/ Nicolaj Siggelkow)

Demystifying Organizations

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5y ago 36:36

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Nicolaj Siggelkow is a business Professor at the Wharton School of business at the University of Pennsylvania. He received a Ph.D. in Business Economics the Harvard Business School. His research on how firms create and sustain competitive advantage has been published in the leading management journals, including the Academy of Management Journal, Management Science, and Organization Science. Professor Siggelkow is one of the most sought-after professors in Wharton’s MBA program, having been the recipient of more than 20 teaching awards. He also has extensive experience in executive education, teaching in a range of open enrollment and custom programs.

His most recent book “connected strategies” explores how to create tighter connections between firms and customers.

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