297: Why Visit Idaho is Prioritizing Content Creation

Destination Marketing Podcast

Adam is on the road again, this time at the Idaho Conference on Recreation and Tourism. He is joined by Andrea Rayburn and Jeremy Chase with the Idaho Department of Commerce to talk about how Visit Idaho is utilizing content to amplify its marketing reach. Jeremy also talks about his time working with agencies and how that experience has given him a new perspective as the Marketing and Innovation Administrator for Visit Idaho.
"We're a bit outgunned, outmanned, outnumbered but we're definitely not outplanned. We've got to work with the resources we have, knowing that we are kind of outspent with those competitive states." -Jeremy Rayburn
Visit Idaho

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