FEEL FREE TO LISTEN TO THIS PODCAST IN ANY ORDER! Order up! We're here to serve up a refreshing glass of The Halo-Halo Show with a scoop of the scoop - Trending topics all around the world. A dash of lighthearted fun, a splash of silly insights, and a spoonful of laughter! Topped with our answers to the burning questions you've sent over to our Leche Flan mail! Hosted by Radio DJ's/Hosts/All-Around Weirdos Rica Garcia and JC Tevez - Bringing you a wonderful mix (*wink wink*) of a good time! ...
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Контент предоставлен Destination Marketing Podcast and Relic Agency. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Destination Marketing Podcast and Relic Agency или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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333: A Crash Course on Destination Rebrands with Explore Tualatin Valley
Manage episode 432835820 series 2815360
Контент предоставлен Destination Marketing Podcast and Relic Agency. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Destination Marketing Podcast and Relic Agency или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of the Destination Marketing Podcast, Adam chats with Dave Parulo, President and CEO, and Claire Fisher, Chief Marketing Officer of Explore Tualatin Valley. Recorded live at the Destinations International Annual Convention in Tampa, Florida, they highlight the importance of community engagement in destination rebrands and talk about their experience with their recent rebranding experience. They also discuss the importance of data in decision-making and why it can be challenging to prove the ROI of a branding project to stakeholders.
“We found that there was one name and one area, which is the Tualatin Valley which was used predominantly locally, and it was a leap of faith for us to look for a name that wasn't the exact destination name, but the one feature we could find to talk about.” -Dave Parulo
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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Manage episode 432835820 series 2815360
Контент предоставлен Destination Marketing Podcast and Relic Agency. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Destination Marketing Podcast and Relic Agency или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of the Destination Marketing Podcast, Adam chats with Dave Parulo, President and CEO, and Claire Fisher, Chief Marketing Officer of Explore Tualatin Valley. Recorded live at the Destinations International Annual Convention in Tampa, Florida, they highlight the importance of community engagement in destination rebrands and talk about their experience with their recent rebranding experience. They also discuss the importance of data in decision-making and why it can be challenging to prove the ROI of a branding project to stakeholders.
“We found that there was one name and one area, which is the Tualatin Valley which was used predominantly locally, and it was a leap of faith for us to look for a name that wasn't the exact destination name, but the one feature we could find to talk about.” -Dave Parulo
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
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FEEL FREE TO LISTEN TO THIS PODCAST IN ANY ORDER! Order up! We're here to serve up a refreshing glass of The Halo-Halo Show with a scoop of the scoop - Trending topics all around the world. A dash of lighthearted fun, a splash of silly insights, and a spoonful of laughter! Topped with our answers to the burning questions you've sent over to our Leche Flan mail! Hosted by Radio DJ's/Hosts/All-Around Weirdos Rica Garcia and JC Tevez - Bringing you a wonderful mix (*wink wink*) of a good time! ...
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The Maverick Show: Remote Entrepreneurship and World Travel
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