#080 – Iotasol

Destroy Digital

‘Do these guys know what they’re doing.’ That’s a statement, not a question. But to answer the question…yes. Yes. they do. Iotasol is a web and mobile development concern that does amazing work. The only problem is that it’s hard to tell that by just looking at their website.

How do they do it? Where does the Iotasol magic come from?

To be straight up honest, we think it’s all about Ravijeet Dang. He’s the Managing Director for Iotasol in Australia. He’s also the Chief Technology Officer for Mark’s startup, RubySODA. #fulldisclosure

In the true spirit of Destroy Digital, we’re going to pull out the big guns and throw out a full broadside. Time to get your helmet, Ravi.

Joking.

The truth is, from a pure business perspective, aligning one’s brand and visual identity is a heck of a lot easier than fixing product problems, cultural issues and operational blockages.

And that should be Iotasol’s first port of call.

Get the clothes that suit the wearer. Right now, they do not look like the innovative tech-powerhouse that they are.

That needs to change to allow more flexibility with the higher business functions. From recruiting staff to attracting the right clientele to being industry leaders.

Look from the Outside-In and understand what your customer sees when they look at you, it’ll tell you what you need to change for the outside to match the inside.

Head over to this episode that talks more about this ‘Outside-In’ approach Chris and Mark keep yapping on about.

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