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Контент предоставлен Jeffro. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jeffro или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Case Study: How to Get 50-80% Response Rates using Paper Piranhas... with Harvey Hirsch

28:15
 
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Manage episode 419604882 series 3543566
Контент предоставлен Jeffro. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jeffro или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Harvey Hirsch is a retired Direct Marketing & Sales Promotion expert specializing in New Business Development Strategies in the B2B space. His work for clients has earned over 100 industry and trade association awards, and the average response rate for his campaigns has been an astounding 50% when targeting “C” level decision makers. Harvey’s unique personalized 3D-Variable Data Shaped Print marketing technology was granted a US Process Patent in 2003 and it allows him to provide new ways of approaching prospects that never existed before.

Harvey's unique approach has resulted in astounding response rates, challenging traditional marketing strategies. They talked about his innovative three-dimensional variable data shaped print marketing technology and its game-changing effects on business development strategies.

Takeaways:
1. Be unique to stand out and get noticed.
2. It's better to focus more effort on a smaller group.
3. Personalization can go way beyond name and address.

Connect with Harvey Hirsch
Website: http://www.harveyhirsch.com/
Youtube: https://www.youtube.com/channel/UC_1s30PUDVK0pp98AIq4C_Q

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb

Timestamps:
00:00 Harvey Hirsch achieves 50% response rate.
06:04 Innovation in printing: thick stocks and personalization.
08:42 Printer versatility brings innovation, gender-neutral messaging future.
12:42 Direct mail costs and customer engagement strategy.
15:38 Introduced interactive die cutting, transformed ink company.
18:55 Digital power yields 50% response, $1M bill.
22:23 Business owners need a mental shift for customization.
24:54 Support marketing program, doesn't drive it. Public relations.
27:20 Appreciation for Harvey, tune in next time.

Free Website Evaluation: FroBro.com/Dominate

  continue reading

48 эпизодов

Artwork
iconПоделиться
 
Manage episode 419604882 series 3543566
Контент предоставлен Jeffro. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jeffro или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Harvey Hirsch is a retired Direct Marketing & Sales Promotion expert specializing in New Business Development Strategies in the B2B space. His work for clients has earned over 100 industry and trade association awards, and the average response rate for his campaigns has been an astounding 50% when targeting “C” level decision makers. Harvey’s unique personalized 3D-Variable Data Shaped Print marketing technology was granted a US Process Patent in 2003 and it allows him to provide new ways of approaching prospects that never existed before.

Harvey's unique approach has resulted in astounding response rates, challenging traditional marketing strategies. They talked about his innovative three-dimensional variable data shaped print marketing technology and its game-changing effects on business development strategies.

Takeaways:
1. Be unique to stand out and get noticed.
2. It's better to focus more effort on a smaller group.
3. Personalization can go way beyond name and address.

Connect with Harvey Hirsch
Website: http://www.harveyhirsch.com/
Youtube: https://www.youtube.com/channel/UC_1s30PUDVK0pp98AIq4C_Q

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb

Timestamps:
00:00 Harvey Hirsch achieves 50% response rate.
06:04 Innovation in printing: thick stocks and personalization.
08:42 Printer versatility brings innovation, gender-neutral messaging future.
12:42 Direct mail costs and customer engagement strategy.
15:38 Introduced interactive die cutting, transformed ink company.
18:55 Digital power yields 50% response, $1M bill.
22:23 Business owners need a mental shift for customization.
24:54 Support marketing program, doesn't drive it. Public relations.
27:20 Appreciation for Harvey, tune in next time.

Free Website Evaluation: FroBro.com/Dominate

  continue reading

48 эпизодов

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