Artwork

Контент предоставлен Ranjani Rangan. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Ranjani Rangan или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !

Why This Surgeon Built a Healthcare 'First Date' App (The UberDoc Story)

28:46
 
Поделиться
 

Manage episode 463577413 series 3530474
Контент предоставлен Ranjani Rangan. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Ranjani Rangan или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

When vascular surgeon Dr. Paula Muto read about a woman who couldn't access an orthopedist for a simple ankle injury, she knew healthcare's complex referral system needed disruption. Her solution? UberDoc - a platform connecting patients directly to board-certified specialists for transparent, flat-rate fees.

ut what started as a direct-to-consumer healthcare marketplace evolved into something unexpected. Facing prohibitive patient acquisition costs, Dr. Muto had to pivot to save her startup.

This is the UberDoc story.

In this episode, we dive into:

  • Why Dr. Muto let doctors join for free (and still made money)
  • The pivot that saved the company
  • How being underfunded turned out to be a blessing
  • What happens when you strip away healthcare's red tape
  • Why specialists are actually eager to see cash-pay patients

What we discussed

(00:00) US healthcare is plummeting

(01:05) Who is Dr. Paula Muto?

(02:29) Why can’t patients and doctors get directly connected?

(03:31) Birth of UberDoc

(03:46) Healthcare = $23K/yr for families

(04:32) Why are health prices a secret?

(06:26) UberDoc business model OR How UberDoc works

(07:21) Uber doc vs. direct primary care

(10:09) How they expanded fast

(11:10) Revenue & CAC

(12:20) Reducing costs

(13:21) Female founders need a beard?

(14:52) How UberDoc makes money

(16:39) Becoming a govt marketplace and the Real price of $0 CAC

(19:43) Why it’s free for doctors

(20:41) What does the money come with? OR The ONLY investment you want

(23:47) Quality, access, price OR No reason for bad healthcare?

(27:22) Squash!

3 Key Lessons For Digital Health Entrepreneurs From UberDoc’s Journey:

  1. You could just need 1 big customer

  • Many healthtech startups fail by burning money on direct-to-consumer marketing
  • UberDoc found that even with good unit economics, the customer acquisition costs were unsustainable
  • When B2C marketing costs were killing them, they discovered government contracts
  • Look for places where large volumes of patients are already aggregated and funded (VA, Medicare, large employers) rather than trying to acquire them one by one

  1. Never forget the simplicity rule

  • UberDoc built their platform "at a fourth-grade level" intentionally
  • Making it "idiot proof" was key to doctor adoption
  • Complex features actually reduced platform value

  1. Data doesn’t have to be your edge

  • Unlike most healthtech companies collecting massive data, UberDoc only takes name and chief complaint
  • No medical records, no complex integrations
  • Used third-party payment processor
  • This reduced complexity and increased adoption
  • Shows you don't always need big data to create value in healthcare
  • Instead, you could focus on solving one of the 2 biggest problems in healthcare: cost & access.
  • You can create value in healthcare without building complex clinical infrastructure

Links

More about UberDoc

Connect with Dr. Paula Muto: LinkedIn

Connect with Dr. Divya Chandar: Website | LinkedIn

Connect with Ranjani (Varadarajan) Rangan: LinkedIn

  continue reading

13 эпизодов

Artwork
iconПоделиться
 
Manage episode 463577413 series 3530474
Контент предоставлен Ranjani Rangan. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Ranjani Rangan или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

When vascular surgeon Dr. Paula Muto read about a woman who couldn't access an orthopedist for a simple ankle injury, she knew healthcare's complex referral system needed disruption. Her solution? UberDoc - a platform connecting patients directly to board-certified specialists for transparent, flat-rate fees.

ut what started as a direct-to-consumer healthcare marketplace evolved into something unexpected. Facing prohibitive patient acquisition costs, Dr. Muto had to pivot to save her startup.

This is the UberDoc story.

In this episode, we dive into:

  • Why Dr. Muto let doctors join for free (and still made money)
  • The pivot that saved the company
  • How being underfunded turned out to be a blessing
  • What happens when you strip away healthcare's red tape
  • Why specialists are actually eager to see cash-pay patients

What we discussed

(00:00) US healthcare is plummeting

(01:05) Who is Dr. Paula Muto?

(02:29) Why can’t patients and doctors get directly connected?

(03:31) Birth of UberDoc

(03:46) Healthcare = $23K/yr for families

(04:32) Why are health prices a secret?

(06:26) UberDoc business model OR How UberDoc works

(07:21) Uber doc vs. direct primary care

(10:09) How they expanded fast

(11:10) Revenue & CAC

(12:20) Reducing costs

(13:21) Female founders need a beard?

(14:52) How UberDoc makes money

(16:39) Becoming a govt marketplace and the Real price of $0 CAC

(19:43) Why it’s free for doctors

(20:41) What does the money come with? OR The ONLY investment you want

(23:47) Quality, access, price OR No reason for bad healthcare?

(27:22) Squash!

3 Key Lessons For Digital Health Entrepreneurs From UberDoc’s Journey:

  1. You could just need 1 big customer

  • Many healthtech startups fail by burning money on direct-to-consumer marketing
  • UberDoc found that even with good unit economics, the customer acquisition costs were unsustainable
  • When B2C marketing costs were killing them, they discovered government contracts
  • Look for places where large volumes of patients are already aggregated and funded (VA, Medicare, large employers) rather than trying to acquire them one by one

  1. Never forget the simplicity rule

  • UberDoc built their platform "at a fourth-grade level" intentionally
  • Making it "idiot proof" was key to doctor adoption
  • Complex features actually reduced platform value

  1. Data doesn’t have to be your edge

  • Unlike most healthtech companies collecting massive data, UberDoc only takes name and chief complaint
  • No medical records, no complex integrations
  • Used third-party payment processor
  • This reduced complexity and increased adoption
  • Shows you don't always need big data to create value in healthcare
  • Instead, you could focus on solving one of the 2 biggest problems in healthcare: cost & access.
  • You can create value in healthcare without building complex clinical infrastructure

Links

More about UberDoc

Connect with Dr. Paula Muto: LinkedIn

Connect with Dr. Divya Chandar: Website | LinkedIn

Connect with Ranjani (Varadarajan) Rangan: LinkedIn

  continue reading

13 эпизодов

All episodes

×
 
Loading …

Добро пожаловать в Player FM!

Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.

 

Краткое руководство

Слушайте это шоу, пока исследуете
Прослушать