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Brand News: Jaguar's Bold Rebranding - Innovation or Identity Crisis?
Manage episode 453480355 series 3514127
Контент предоставлен James Walker & Brian Hastings, James Walker, and Brian Hastings. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией James Walker & Brian Hastings, James Walker, and Brian Hastings или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Jaguar has taken a daring leap, but have they risked losing their identity in the process? Join us on Digital Horizons as we dissect Jaguar's bold rebranding effort that has both stunned enthusiasts and sparked a wave of reactions on social media. Unveiling a reimagined logo at Miami Fashion Week, Jaguar is steering towards a younger, eco-conscious crowd, but at what cost? Even Elon Musk joined the fray, questioning whether Jaguar still makes cars. We unravel whether this move is a strategic masterstroke or a controversial misstep that might leave its loyal supporters feeling forgotten.
Amidst falling sales figures, is a radical makeover the lifeline Jaguar needs, or does it risk alienating the very fans that once revered it? We draw parallels with the brand's iconic 2015 Rendezvous Campaign and ponder if it's possible to embrace the future without sacrificing heritage. As we explore this branding enigma, we also consider the impact of Jaguar's deviation from traditional automotive elements—an absence keenly felt in their fashion-centric campaign. Tune in for an engaging conversation on the fine line between innovation and tradition as Jag attempts to carve out its place in the rapidly evolving automotive landscape.
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous
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