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Enhancing Digital Ads and SEO: The Power of AI and DLT

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Manage episode 440306881 series 3517916
Контент предоставлен Allison Harris. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Allison Harris или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Podcast Description for Digital Marketing Today: Innovating with AI and DLT

Welcome to a new episode of Digital Marketing Today, where we dive into the latest advancements reshaping the landscape of digital marketing. This episode zeroes in on two cutting-edge developments that are setting new standards in the industry: the application of Distributed Ledger Technology (DLT) in digital advertising and the integration of Artificial Intelligence (AI) in search engine optimization (SEO).

Segment Overview

  • VeraViews and DLT in Advertising: Discover how VeraViews is leveraging DLT to revolutionize the digital advertising space. Supported by the UAE's Ministry of Economy and situated in Dubai's Media City, this platform aims to enhance ad verification and security, ensuring clean and legitimate ad deliveries. Learn about their proprietary technology, Proof of View, which promises to optimize ROI by eliminating fraud and blocking harmful content.
  • AI’s Role in SEO: The episode also covers the transformative impact of AI and machine learning in SEO practices. From Google's RankBrain to automated keyword research and content tagging, explore how AI is not just simplifying, but also intensifying SEO effectiveness by providing more relevant search results and enhancing user engagement through data-driven strategies.

Join us as we explore these technological strides that not only refine the tools at our disposal but also redefine what is possible in digital marketing. Whether you're a seasoned marketer or a budding enthusiast, this episode will equip you with a deeper understanding of how innovations like DLT and AI are driving efficiency and creativity in digital marketing.

Tune in to Digital Marketing Today to stay ahead in the dynamic world of digital marketing!


Links:
'VeraViews' launches in UAE under Ministry of Economy's NextGen FDI Programme
How Data Is Changing Ad Creative For The Better
How AI is Transforming SEO: Revolutionizing Search Strategies in 2024

  continue reading

244 эпизодов

Artwork
iconПоделиться
 
Manage episode 440306881 series 3517916
Контент предоставлен Allison Harris. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Allison Harris или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Podcast Description for Digital Marketing Today: Innovating with AI and DLT

Welcome to a new episode of Digital Marketing Today, where we dive into the latest advancements reshaping the landscape of digital marketing. This episode zeroes in on two cutting-edge developments that are setting new standards in the industry: the application of Distributed Ledger Technology (DLT) in digital advertising and the integration of Artificial Intelligence (AI) in search engine optimization (SEO).

Segment Overview

  • VeraViews and DLT in Advertising: Discover how VeraViews is leveraging DLT to revolutionize the digital advertising space. Supported by the UAE's Ministry of Economy and situated in Dubai's Media City, this platform aims to enhance ad verification and security, ensuring clean and legitimate ad deliveries. Learn about their proprietary technology, Proof of View, which promises to optimize ROI by eliminating fraud and blocking harmful content.
  • AI’s Role in SEO: The episode also covers the transformative impact of AI and machine learning in SEO practices. From Google's RankBrain to automated keyword research and content tagging, explore how AI is not just simplifying, but also intensifying SEO effectiveness by providing more relevant search results and enhancing user engagement through data-driven strategies.

Join us as we explore these technological strides that not only refine the tools at our disposal but also redefine what is possible in digital marketing. Whether you're a seasoned marketer or a budding enthusiast, this episode will equip you with a deeper understanding of how innovations like DLT and AI are driving efficiency and creativity in digital marketing.

Tune in to Digital Marketing Today to stay ahead in the dynamic world of digital marketing!


Links:
'VeraViews' launches in UAE under Ministry of Economy's NextGen FDI Programme
How Data Is Changing Ad Creative For The Better
How AI is Transforming SEO: Revolutionizing Search Strategies in 2024

  continue reading

244 эпизодов

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