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Контент предоставлен DMN - AC Business Media and DMN (Direct Marketing News). Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией DMN - AC Business Media and DMN (Direct Marketing News) или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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One on One: Sara Spivey Discusses Customer Agnosticism
Manage episode 248058906 series 47872
Контент предоставлен DMN - AC Business Media and DMN (Direct Marketing News). Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией DMN - AC Business Media and DMN (Direct Marketing News) или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
What's next after omnichannel? As CMO at Braze, Sara Spivey knows well the way marketers cover all the bases to reach customers anywhere and everywhere. Just don't lose sight of the customer, and most of all context. Data can give marketers insights about what a customer needs or is looking for. Unfortunately, the insight could be on-topic but acted upon at the wrong time. A channel agnostic approach, outlined here in a discussion with DMN's Chris Wood, helps marketers avoid what Spivey calls "message fails."
265 эпизодов
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Manage episode 248058906 series 47872
Контент предоставлен DMN - AC Business Media and DMN (Direct Marketing News). Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией DMN - AC Business Media and DMN (Direct Marketing News) или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
What's next after omnichannel? As CMO at Braze, Sara Spivey knows well the way marketers cover all the bases to reach customers anywhere and everywhere. Just don't lose sight of the customer, and most of all context. Data can give marketers insights about what a customer needs or is looking for. Unfortunately, the insight could be on-topic but acted upon at the wrong time. A channel agnostic approach, outlined here in a discussion with DMN's Chris Wood, helps marketers avoid what Spivey calls "message fails."
265 эпизодов
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Похожие на DMN One-on-One Podcasts
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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Player FM - приложение для подкастов
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