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New FTC Rule on Online Reviews: What It Means for Healthcare Providers
Manage episode 440670415 series 3374874
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The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media bot followers.
Join Jennifer and Corey as they discuss the implications of the FTC rule and share practical recommendations on how healthcare providers can adapt their marketing strategies to maintain transparency and build trust with patients in this new landscape.
Tune In to Learn:
- The key prohibitions of the FTC rule and the potential consequences of non-compliance.
- The costs of violating FTC rules on fake reviews and buying bot followers.
- How healthcare providers can obtain legitimate patient reviews and foster authentic social engagement.
- Strategies for maintaining transparency in reviews, particularly when feedback is given by practice staff or associates.
- Effective ways to manage and address reviews while upholding credibility and trust.
- Safeguards to prevent the use of fake reviews or manipulated social media metrics.
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