))
Top 5 2025 Healthcare Marketing Trends: What You Need to Know
Manage episode 456270554 series 3374874
Контент предоставлен Dr Marketing Tips. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Dr Marketing Tips или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode, Jennifer and Corey discuss five crucial topics shaping the medical marketing landscape next year—from rising costs to AI disruption—and provide actionable insights to help your practice stay ahead of the curve.
Tune in to Discover:
- The Rising Costs of Doing Business:
- From tariffs to post-pandemic supply chain challenges, learn how rising costs in promotional products, medical supplies, and general operations will impact your practice.
- Tips for planning ahead to lock in savings and navigate new challenges.
- The Role of Artificial Intelligence (AI) in Marketing:
- How AI is changing search engine behavior and impacting website traffic.
- Insights into how AI-powered tools, like automated ad platforms and predictive algorithms, are reshaping the patient journey.
- Potential pitfalls, from oversaturation to ethical considerations, and what it means for your team.
- Social Media Evolution and Advertising Trends:
- What shifting platforms, like Blue Sky, Threads, and TikTok, mean for your social strategy.
- The importance of short-form video for doctor engagement and how social media platforms are incentivizing content creators.
- Directory Listings: The Local SEO Advantage:
- Why keeping directory listings accurate is more important than ever as Google and Apple compete for local search dominance.
- How directory listings drive phone calls, patient visits, and practice revenue—and what’s coming next.
- The Growing Importance of Mobile-First Websites:
- With 61% of patients accessing practice websites only on mobile devices, it’s time to prioritize mobile-first design for seamless user experiences.
- Tips for designing conversion-focused mobile sites that meet patient expectations and perform well on search engines.
- Bonus Insight: Emerging Consumer Trends:
- Learn how shifts in consumer behavior, as identified in the latest PressGainey survey, will impact healthcare marketing strategies.
- Why patient experience and accessibility will be key drivers of growth in 2025.
353 эпизодов
Поделиться
