The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Контент предоставлен DTC Newsletter and Podcast and DTC Newsletter. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией DTC Newsletter and Podcast and DTC Newsletter или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Bonus: The Creative Strategy System to Find More Winning Ads – Motion's Evan Lee and his Blueprint for Creative Success
Manage episode 411750456 series 2899866
Контент предоставлен DTC Newsletter and Podcast and DTC Newsletter. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией DTC Newsletter and Podcast and DTC Newsletter или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this Bonus DTC Podcast episode, Evan Lee, a creative strategy expert from Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads.
For the Full Presention: Watch on YouTube
Motion is the platform that ties together data and creativity to help you find more winning ads you can scale!
He emphasizes the need for a systematic process to find more winners and drive brands forward. The key steps include research and building avatars, ideation and prioritization, the briefing process, content creation and launch, creative analysis and retrospectives, exploring new opportunities, and the creative sprint process. Evan also highlights the role of AI tools and the importance of collaboration between media buyers, creative strategists, and creative team members.
Takeaways
Creative strategy is crucial for the success of advertising campaigns.
A systematic process, including research, ideation, and analysis, helps find more winners.
Building avatars and understanding pain points are essential for effective creative strategy.
Collaboration between media buyers, creative strategists, and creative team members is key to success.
Book a demo of Motion
Timestamps:
00:00 - Introduction
02:00 - The Interplay of Creativity and Data in Advertising Success
04:30 - Breaking Down the Creative Strategy Process: Research to Ideation
07:00 - Implementing and Testing Creative Hypotheses for Campaign Scaling
09:30 - The Role of AI in Creative Development and Efficiency
12:00 - Future Trends in Creative Advertising and Strategy Roles
Hashtags:
#CreativeStrategy #AdvertisingSuccess #MediaBuying #DigitalMarketing #CreativeProcess #AIinAdvertising #DTCMarketing #BrandGrowth #MarketingInsights #MotionApp
Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
472 эпизодов
Поделиться
Manage episode 411750456 series 2899866
Контент предоставлен DTC Newsletter and Podcast and DTC Newsletter. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией DTC Newsletter and Podcast and DTC Newsletter или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this Bonus DTC Podcast episode, Evan Lee, a creative strategy expert from Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads.
For the Full Presention: Watch on YouTube
Motion is the platform that ties together data and creativity to help you find more winning ads you can scale!
He emphasizes the need for a systematic process to find more winners and drive brands forward. The key steps include research and building avatars, ideation and prioritization, the briefing process, content creation and launch, creative analysis and retrospectives, exploring new opportunities, and the creative sprint process. Evan also highlights the role of AI tools and the importance of collaboration between media buyers, creative strategists, and creative team members.
Takeaways
Creative strategy is crucial for the success of advertising campaigns.
A systematic process, including research, ideation, and analysis, helps find more winners.
Building avatars and understanding pain points are essential for effective creative strategy.
Collaboration between media buyers, creative strategists, and creative team members is key to success.
Book a demo of Motion
Timestamps:
00:00 - Introduction
02:00 - The Interplay of Creativity and Data in Advertising Success
04:30 - Breaking Down the Creative Strategy Process: Research to Ideation
07:00 - Implementing and Testing Creative Hypotheses for Campaign Scaling
09:30 - The Role of AI in Creative Development and Efficiency
12:00 - Future Trends in Creative Advertising and Strategy Roles
Hashtags:
#CreativeStrategy #AdvertisingSuccess #MediaBuying #DigitalMarketing #CreativeProcess #AIinAdvertising #DTCMarketing #BrandGrowth #MarketingInsights #MotionApp
Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
472 эпизодов
Все серии
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Похожие на DTC Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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…
continue reading
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
