Ep 450: Spooky Media Buying Mistakes That Are Haunting Your Ad Performance 🎃 👻

DTC Podcast

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In this episode of the All Killer No Filler DTC Podcast, we’re diving into some of the most common and "spooky" mistakes in media buying with Pilot House’s digital marketing team: Taylor Cain, Aves, and Grayson Rudzki. These experts share insights on how to optimize ad performance by avoiding simple yet costly errors that frequently plague ad campaigns.

Key Takeaways Include:

Creative Alignment: How disjointed messaging between ads and landing pages is burning your ad budget.

Ad Copy Best Practices: Why revisiting and testing your ad copy, headlines, and even emoji use is critical in today's fast-scrolling environment.

Funnel Continuity: How creating a cohesive experience from the ad click to the post-click can dramatically increase conversions.

Retargeting Done Right: Why retargeting ads should provide something new, not just reintroduce your brand.

These tactical insights can help you take your media buying and ad strategies to the next level, especially as Q4 approaches.

https://oldmediaisdead.com/the-written-word/2015/10/29/top-ten-most-cryptic-and-esoteric-new-emoji

Timestamps:

[00:00] Avoiding Early Ad Mistakes

[02:30] The Power of Proper Ad Copy and Headlines

[05:00] Building Alignment in Ad Campaigns

[08:00] Effective Calls to Action

[11:30] Spooky Ad Retargeting Pitfalls

[14:00] Dynamic Product Ads (DPAs) and Frames for Q4

[16:30] Fun Halloween Costume Ideas from the Team

Hashtags:

#MetaAds

#AdOptimization

#AdCopyTips

#CreativeMarketing

#DigitalMarketing

#Retargeting

#DynamicProductAds

#DTCMarketing

#Q4AdStrategies

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