112 - Christiane Pendarvis, PATTERN Beauty & Savage X Fenty

Earned: Unlocking the Power of the Creator Economy

In the 112th episode of Earned, we sit down with Christiane Pendarvis, Co-CEO of Pattern Beauty and former Co-President of Savage X Fenty. To start, we dive into what it was like for Christiane as she came into the top role at Pattern: CEO. After years of working in the fashion industry, the jump to beauty was daunting, but Christiane explains how she took a humble approach and understood that listening would help to build a solid foundation. Next, Christiane shares her advice to not lose sight of the clarity you once had on the outside of an organization, as it can quickly dissipate once you’re immersed in the day-to-day. We explore Christiane’s strategy of urgency awareness, which she uses to decide if the situation is mission-critical and requires a clean slate, or whether it requires smaller levels of change. Unpacking the success factors behind Rihanna’s brand Savage X Fenty, Christiane explains that the market was “ripe” for this brand, which promotes confidence, inclusivity, and fearlessness for women. We then learn about how a brand’s foundation, product assortment, and perfect-storm opportunities can lead to massive success. Christiane emphasizes the importance of a founder being ingrained in the brand’s story, which she has seen firsthand with both Tracee Ellis Ross (Pattern Beauty) and Rihanna (Savage X Fenty). When people are genuine and authentic in their product and brand creation, it translates into opportunities that consumers can relate to, and products they want to buy. Christiane then reveals her own pivot to passion- and purpose-driven brands, and shares that as she’s progressed in her career, the quality of an idea has become increasingly important. To close the show, Christiane speaks to the growth of the gaming industry, and where she (and her children) think it's headed next.

In this episode, you will learn:

1. The secrets behind transitioning to a brand that's making waves with authenticity and purpose.
2. The importance of balancing brand position and cultural timing.
3. Personal career insights from Christiane Pendarvis highlighting the shift from working with large global brands to more purpose and product driven companies.

Resources:

• PATTERN Beauty - https://patternbeauty.com

Connect with the Guest(s):

• Christiane’s LinkedIn - https://www.linkedin.com/in/christianependarvis/

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley
• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @TribeDynamics
• CreatorIQ Instagram - @creatoriq
• CreatorIQ TikTok - @creator.iq
• CreatorIQ Twitter - @CreatorIQ