134 - Gregory Galant, Muck Rack and The Shorty Awards

Earned: Unlocking the Power of the Creator Economy

In Ep. 134 of Earned, Conor sits down with Gregory Galant, co-founder and CEO of innovative PR-software company Muck Rack and The Shorty Awards—the first award show to honor digital and social media content. To start, we dive into Greg’s early adventures in podcasting before unpacking his role in reshaping the public relations landscape. Greg shares how his experience interviewing social media pioneers influenced his engagement with emerging platforms, leading to the viral success of the Shorty Awards and the inception of Muck Rack. Next, Greg explains how Muck Rack evolved from a free service for journalists into a comprehensive SaaS platform that revolutionized PR as the first-ever CRM for PR teams. We then discuss the intricacies of PR measurement, the importance of customer feedback, and the transformative potential of AI in the industry. To close the show, Greg shares what motivates him and how he finds fulfillment in creating tools that help professionals excel.

In this episode, you’ll learn:

1. How Muck Rack's media database and coverage reporting help prove the value and impact of PR.
2. How Muck Rack transformed the industry by creating the first-ever CRM for PR teams.
3. How early adoption can lead to innovative platforms that meet evolving industry needs—like the Shorty Awards.

Resources:

• Muck Rack - https://muckrack.com/

Connect with the Guest:

• Gregory’s LinkedIn - https://www.linkedin.com/in/galant/

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley

• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @TribeDynamics

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

• CreatorIQ Twitter - @CreatorIQ