“The mecca of pleasure seekers in California”: Exploring the rise of the amusement industry

East Bay Yesterday

Idora Park was much more than just the largest amusement park that ever existed in Oakland. Developed by real estate moguls who also owned a network of electric streetcars, this “mecca of pleasure seekers” played a significant role in the development of the East Bay, especially after the park sheltered thousands of refugees following San Francisco’s devastating 1906 earthquake. Idora served as a showcase for cutting edge technological marvels, it helped launch the careers of several early Hollywood superstars, and it functioned as a vast testing ground for the emerging amusement industry until its closure in 1928. Nearly a century after Idora Park was bulldozed into history, curator Justin Limoges is resurrecting the memory of this mostly forgotten landmark through his upcoming “Idora Idora” exhibit*. In addition to showcasing historical materials, “Idora Idora” will explore the relationship between the amusement park and the very unique neighborhood that now exists in its footprint. In order to stimulate all the senses, Limoges has also commissioned an Idora-themed fragrance and an original song, performed by Greg Gardner with Jeremy Brown, Cass McCombs, and Ben Sigelman. [*The exhibit’s site isn’t live yet, but I’ll post links on social media as soon as it’s up.] Listen now to hear my conversation with Justin Limoges about what Idora Park’s history can teach us about the evolution of amusement, collective memory, and the development of Oakland in the early 20th century. To see more images and links related to this story, visit: https://eastbayyesterday.com/episodes/the-mecca-of-pleasure-seekers-in-california/ Don’t forget to follow the East Bay Yesterday Substack for updates on events, tours, exhibits, and other local history news: https://substack.com/@eastbayyesterday Special thanks to the sponsor of this episode: UCSF Benioff Children’s Hospitals are committed to supporting the health and development of all children. In 2010, UCSF Benioff Children’s Hospitals and the Taylor Family Foundation co-founded Camp Winning Hands, a Bay Area summer camp for children with limb differences. Hosting activities like archery, rock climbing, and kayaking – Camp Winning Hands has welcomed nearly 100 campers, for free, at its specially-designed, accessible East Bay campground every summer for over a decade. Click here to learn more about Camp Winning Hands: https://www.ucsf.edu/news/2023/08/426021/how-unique-summer-camp-connects-kids-limb-differences East Bay Yesterday can’t survive without your donations. Please make a pledge to keep this show alive: www.patreon.com/eastbayyesterday.