Why Most Product Launches Fail And How Your Next Launch Can Succeed with Kusha Karvandi

Ecomm Breakthrough

Kusha is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses. With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding. His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic ranking improvements.

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> Here’s a glimpse of what you would learn….

• Importance of product differentiation in e-commerce
• Strategies for effective product development and innovation
• Insights on launching and exiting seven and eight-figure e-commerce businesses
• The role of PPC (pay-per-click) advertising in driving sales and visibility
• Utilizing AI tools to enhance e-commerce operations and marketing
• Sourcing strategies and the significance of building relationships with manufacturers
• The impact of consumer trust in product sourcing, particularly regarding country of origin
• The necessity of a robust intellectual property strategy for protecting unique products
• Diversifying sales channels beyond Amazon for greater control and customer relationships
• The value of customer feedback and iterative improvement in product development

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Create Differentiated Products: Stand out in a crowded market by offering unique products.
2. Robust IP Strategy: Protect your innovations with utility or design patents.
3. Leverage Digital Marketing: Use platforms like Meta and Google Ads to capture customer data and build a customer database.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• Shazam
• Shopify
• Amazon PPC
• Canva
• Google Ads
• Glew.io
• Pickfu
• Product Pinion
• Alibaba
• Upwork
• Rich Dad Poor Dad

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

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