Episode 6: EP:06 Why PPC Is Essential For Every Amazon Seller | PPC for Amazon Beginners & Seasoned Sellers

Ecomm Insiders

In this episode, we sit down with Vincenzo Toscano Founder of Ecomcy to uncover the secrets of Amazon PPC success. Discover why PPC is a must-have for every Amazon seller and learn how to master this powerful advertising tool.
Whether you're a seasoned seller or just starting out, this episode offers practical tips to boost your Amazon sales and dominate the Amazon marketplace. Don't miss out on this opportunity to learn from an industry expert!
Learn more about Ecomcy
https://www.ecomcy.com/
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Learn more about SPCTEK
https://spctek.com/
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Timestamp
0:00 Intro
1:14 What are the different types of Amazon PPC ads available to sellers
03:25 Should every Amazon seller use PPC ads
06:23 What advice would you give to a new seller just starting out with Amazon PPC
09:01 What are some best practices for setting campaign budgets and bids on Amazon PPC
14:53 How can sellers target their ads to reach the right audience on Amazon
17:01 What are some considerations for structuring an Amazon PPC campaign (ad groups, product groups)
20: 31 How can sellers leverage negative keywords to optimize their PPC campaigns
22:57 How can sellers A/B test different ad variations to improve their click-through rates (CTR)
25:58 What are some emerging trends in Amazon PPC advertising that sellers should be aware of
29:21 How can sellers ensure their Amazon PPC campaigns comply with Amazon's advertising policies
31:10 What strategies can sellers employ to optimize their PPC campaigns for increased visibility and conversions during the peak shopping periods of Cyber Monday and Black Friday?