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How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)

19:41
 
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Manage episode 418027333 series 2921256
Контент предоставлен Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.com
Topics discussed in this episode:

  • The most common mistake that affects return on ad spend
  • The crucial metrics in evaluating ad performance
  • What pixels are and why they are important
  • Why properly setting up tracking is crucial
  • How to get started with tracking as a beginner
  • Why first-party pixel tracking is important for the future as third-party cookies go away

Links & Resources
Website: https://www.trackifyapp.com/
Shopify App Store: https://apps.shopify.com/trackify-1
LinkedIn: https://www.linkedin.com/in/simon-kr%C3%BCger-733155125/
YouTube: https://www.youtube.com/channel/UCdjrDMbDXUnfhwaJTQmpSEQ
Get access to more free resources by visiting the podcast episode page at
t.ly/CqEhf
Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
Sign up for our free newsletter.
Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.

100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

372 эпизодов

Artwork
iconПоделиться
 
Manage episode 418027333 series 2921256
Контент предоставлен Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.com
Topics discussed in this episode:

  • The most common mistake that affects return on ad spend
  • The crucial metrics in evaluating ad performance
  • What pixels are and why they are important
  • Why properly setting up tracking is crucial
  • How to get started with tracking as a beginner
  • Why first-party pixel tracking is important for the future as third-party cookies go away

Links & Resources
Website: https://www.trackifyapp.com/
Shopify App Store: https://apps.shopify.com/trackify-1
LinkedIn: https://www.linkedin.com/in/simon-kr%C3%BCger-733155125/
YouTube: https://www.youtube.com/channel/UCdjrDMbDXUnfhwaJTQmpSEQ
Get access to more free resources by visiting the podcast episode page at
t.ly/CqEhf
Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
Sign up for our free newsletter.
Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.

100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

372 эпизодов

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