Episode 287 - Crafting Ad Creative That Converts: Combining Data & Boldness

eCommerce Evolution

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3M ago 52:24

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You've heard that creative is KING.

In reality, it's probably King, Queen, and more.

In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé Nast. Dara shares her wealth of knowledge on crafting ad creative that truly converts, diving into the importance of testing, iteration, and taking big swings. If you're looking to level up your ad creative game, this episode is a must-listen.

Key topics and lessons include:

-The power of specificity in ad creative, from calling out exact prices to reflecting customer age demographics

-Why UGC isn't dead, but some of it does suck, and how to garner UGC that works!

-How to strike a balance between data-driven iteration and taking big, bold creative swings

-Dara's creative testing methodology, including how to structure tests and identify winners

-Five ad formats that work, including feature-benefit callouts, "golden nugget" reviews, founder stories, statistics, and educational ads

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