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Checkout optimisation tips from a specialist | Gabriela Florea (Verifone)
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As CRO Manager at Verifone, Gabriela and her team specialise in optimising checkout flows. They do this for e-commerce merchants who use Verifone's Hosted Checkout product. Those insights are then used internally by the Product team to constantly improve and innovate the product itself.
In this episode, Gabriela talks about team structure, competitor research, iterating on negative A/B tests and tips for checkout optimisation.
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