Unleash the Potential of Your Underperforming Marketing Team - with Dena Enos

eCommerce Marketing Podcast

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Dina Enos, founder of Stronghouse, about the challenges faced by e-commerce brands, particularly in optimizing their marketing teams. They discuss the importance of creating a testing culture, attracting the right talent, leveraging data effectively, and tailoring messaging to enhance customer engagement. Dina emphasizes the need for diversity within teams and the significance of A/B testing as a critical investment for growth. The conversation also touches on the evolving landscape of marketing channels and the necessity for brands to adapt to these changes.

Key Episode Takeaways:

• Focus on three key marketing channels to improve performance.
• Assess team skills and morale to optimize resources.
• Create a culture of testing to avoid complacency.
• Understand that small data sets can still yield insights.
• Attract talent by fostering a strong company culture.
• Limit metrics to avoid overwhelming teams with data.
• Tailor messaging to the right audience for better engagement.
• Invest in A/B testing to drive continuous improvement.
• Stay adaptable to changes in marketing channels.
• Embrace a mindset of curiosity and innovation.

If you feel Dena and her team at StrongHouse can help your business, you may visit: https://www.stronghouse.us/

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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