How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures

eCommerce MasterPlan

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.

Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden

London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.

This is the first our 4 episode "B Corp" series to celebrate B Corp month.

Hit PLAY to hear:

• Paul’s eCommerce background
• Vivo’s mission-driven approach
• The Revivo Scheme
• Vivo’s growth strategy and challengs
• How they’re approaching their B Corp recertification
• What they’re doing at Vivo for their digital marketing

Key timestamps to dive straight in:

[03:47] Mission, derivative shoes, escape big corporate world.

[07:35] Team structure and bringing teams in-house.

[11:22] Innovative shoe design and eCommerce platform.

[13:07] Finding the right people makes life easier.

[18:13] How B Corp means differently for different types of businesses.

[20:25] Paul’s Top Tips!

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